Initial Immersion & Ideation

I began the process by immersing myself in the various use cases and conducting thorough research to understand the specific needs and challenges. Collaborating with team members, we held brainstorming sessions and whiteboarded ideas to address the different business and user goals effectively. This initial phase was crucial in setting a solid foundation for the project's direction and ensuring alignment with stakeholder objectives.


User Flows & Wireframing

With a comprehensive wireframe checklist in hand, I developed detailed wireframes for the entire app, ensuring that all necessary elements and interactions were accounted for. I created user flows tailored to the needs of two primary user groups: drivers and fleet managers.For fleet managers, the user flows were designed to enhance communication with drivers, improve overall productivity, and reduce costs. Features included real-time monitoring of driver status, vehicle behavior alerts, and the ability to calculate trip savings.For drivers, the user flows aimed to increase safety and efficiency. The app allowed drivers to receive real-time notifications on their driving habits, ensuring route efficiency, and provided an intuitive dashboard for easy access to their tasks and performance metrics. The integrated communication tools enabled seamless interaction between drivers and fleet managers, fostering better coordination and support.


Visual Design & Prototyping

I focused on visual design, exploring various animations for the loading screen as well as the primary and secondary navigation to enhance user experience. Utilizing the basic style guide designed for print, I expanded it by adding additional color swatches and icons, ensuring a cohesive and engaging visual identity for the app.I created a clickable prototype, incorporating all design elements and interactions, which was then presented to stakeholders for feedback. This prototype allowed stakeholders to experience the app's functionality and design firsthand, facilitating a collaborative refinement process before the final development phase.

How can we increase productivity and driver safety while reducing costs?

Productivity Enhancements

  1. Real-Time Fleet Activity Monitoring: Fleet managers can track the location and status of all vehicles and drivers in real-time, enabling more efficient dispatching and route optimization.
  2. Geofencing Alerts: Notifications are sent when drivers enter or leave predefined areas, ensuring timely arrivals and departures, and reducing the need for manual check-ins.
  3. Automated Trip Savings Calculation: The platform calculates potential savings based on optimized routes and driving behaviors, providing actionable insights for cost reduction.

Driver Safety Improvements

  1. Driver Behavior Monitoring: Real-time alerts for speeding, harsh braking, and other unsafe driving behaviors allow managers to address issues promptly and provide targeted coaching.
  2. Vehicle Health Alerts: Immediate notifications for engine trouble and other maintenance issues enable proactive vehicle maintenance, reducing the risk of breakdowns and accidents.

Cost Reduction Strategies

  1. Fuel Efficiency Tracking: By monitoring and analyzing fuel consumption data, the platform helps identify opportunities for improving fuel efficiency and reducing fuel costs.
  2. Optimized Maintenance Scheduling: Predictive maintenance alerts based on vehicle data ensure timely servicing, extending vehicle lifespan and minimizing costly repairs.
  3. Integrated Communication Tools: Seamless in-app communication between fleet managers and drivers reduces the need for phone calls and manual updates, saving time and reducing operational overhead.

How can we enhance communication between fleet managers & drivers?

To enhance communication between fleet managers and drivers, we implemented several key features and strategies in the Carmine fleet management platform:

Integrated Communication Tools

  1. In-App Messaging: We embedded a secure, real-time messaging system within the app, allowing fleet managers and drivers to communicate directly without needing to switch between different platforms.
  2. Push Notifications: Instant alerts and updates are sent directly to drivers' and managers' devices for critical events, such as route changes, maintenance issues, or safety alerts. This keeps everyone informed and allows for quick response times.

Enhanced Interaction Features

  1. Driver Feedback System: Drivers can report issues, provide updates, and send feedback directly through the app, facilitating a two-way communication channel that helps managers stay informed about on-the-ground realities.
  2. Automated Alerts and Updates: The system sends automated alerts for various events such as geofencing breaches, maintenance needs, and driver behavior alerts. This reduces the need for manual checks and keeps both parties informed in real-time.
  3. Integrated Navigation and Route Updates: Real-time navigation updates and route optimizations are communicated directly to drivers, ensuring they are always on the most efficient path and aware of any changes or instructions from management.

Collaborative Planning and Reporting

  1. Dashboards: Both managers and drivers have access to dashboards that display relevant information, such as trip progress, vehicle health, and performance metrics.
  2. Performance Reviews and Feedback: Managers can provide feedback based on real-time data and performance metrics. Drivers can also see their performance stats and understand areas for improvement, leading to more effective and constructive communication.

Nav – Admin

Device Integration – Plug in

Vehicle – Service

Dashboard – Idle Time

Trip – After Hours

Places – Map

Trip – Details

Places – Details


Let's chat about your next project.