A Little About Me

Hi, my name is Shelly Rolandson and I am a Product Designer!

I love creating a positive impact through user-centered design and driven by a fascination for aesthetic, delightful and intuitive products. My passions are app design, immersive experiences XR, artificial intelligence (AI) and social impact products.

Outside of technology, I enjoy mountain biking, rock climbing, traveling and photography.

Why Hire Me?

14+ Years of Experience

I have a vast background in many areas of design (architectural, 3D modeling, art, action photography, interaction design, & product design) and currently specialize in creating user friendly digital interfaces. I have worked on many successful products over the years from concept to dev handoff for clients ranging from start-up to Enterprise.

Strong Work Ethic

I never missed deadlines, love to solve problems, often get told that I'm super fast and my work exceeds my clients expectations.

Design Systems are My Jam

Ever tried herding cats? That's what its like to work with a team of designers when no design system is in place. I love to create a component based system in figma that are easy to update that everyone on the team can use. Even better when it can be pushed to a site like zero height or knapsack for a complete design system.

Clean ­In Thinking & In Style

My design aesthetic is edgy, minimal and effective. I bring together form and function to create stunning, innovative digital experiences that meet business and user needs. This is where my problem-solving skills meet visual impact.

Rave Reviews...

I had the pleasure of working with Shelly at Plastiq as well as The Walt Disney Company. I recommended her to Plastiq after I arrived because of her strong work ethic and her unique ability to get the job done. There are very few designers that can match her quality of work and volume. She is a great co-worker and has a great personality, someone that makes the work day enjoyable.

Shelly has been a critical piece to our teams and has spearheaded many critical company initiatives. She navigates ambiguity with grace and resolve. A true problem solver and professional. I enjoyed every moment that I worked with her.

- Omar Tavarez, Staff Product Designer at Plastiq

I directly managed Shelly for about 6 months at Beachbody and was extremely impressed with her design sensibilities. She has a great eye for spacing and proportions and was able to tackle a wide range of design challenges, from very utilitarian interfaces to more visual experiences. We brought Shelly on while we were establishing a company-wide design system and she was instrumental in helping to create and manage that system in a way that was well-designed and scalable. Finally, Shelly's experience in health and fitness was clear. She has a good sense of user motivations and needs and is also knowledgeable about the digital landscape in that space, so she was able to hit the ground running when she came on board.​

- Andrew Turrell, Senior Director of UX & Product Design at Beachbody

Her creativity goes beyond good design but also reaches into effective product strategies and solutions. Every client we've had has been happy with the designs she created!

- Jill DaSilva, CEO & Head of Product Design at Digital Karma

I worked together with Shelly at Plastiq on the Mobile team. We had worked together at the Walt Disney Company as well. Shelly is a full-stack designer with the ability to take on absolutely any design, as well as product challenges thrown her way. Her capabilities were directly responsible for Plastiq's ability to go from napkin sketch to completed and launched mobile app at in absolute record time. The app is gaining MAUs at a fast pace and opening a completely new channel for revenue for the company. Capabilities aside, which are endless, Shelly is an absolute darling to work with. I couldn't think of anyone better to have by my side in any design venture, and I'm 100% positive anyone else would feel the same. If you have the opportunity to work with her - do it!

- Daniel Lopez, Principal Product Designer at Plastiq

Shelly is the golden combination of incredible talent, boundless enthusiasm, and a curiosity fueled collaborator!

- Kimberly Jennings, UX Director at H2 Wellness

Everything about our engagement from the start was great and exceeded our expectations.

- Roger Williams, CEO at FitStation

What is Zippyzealous?

Zippyzealous is a moniker that describes my personality and work ethic. When I am passionate about a project, it sparks a fire that drives me to reach my goals, no matter how impossible they may seem.

(ˈzɪpi ; zipˈē)
lively, fast, full of energy

(ˈzɛləs ; zelˈəs)
enthusiastic, having great excitement and interest