Hi, I'm Shelly.
I'm a Product Designer who is committed to creating positive impact though user-centered design.
Carmine
A SaaS technology for fleet management and next-generation data visualization.
Challenges: Increase productivity and driver safety while reducing costs and enhancing communication between fleet managers & drivers.
Strategic Focus: App, Automotive/Tech
Product Execution: MVP, SaaS


Dekeo
A global online marketplace for customizable apparel.
Challenges: Retaining customers who purchase blank apparel thought jiffyshirts.com – a sister company, to also do their customizations.
Strategic Focus: Web, Ecomm
Product Execution: MVP
Firefly
Empower kids to play while making healthy habits irresistible!
Challenges: Redesign dated website, rework the information architecture, integrate the ability to purchase products through the website, add customer reviews, give parents more education on products, and create a clean modern design that gives the products the spotlight.
Strategic Focus: Web, Ecomm


Philips
Improving lives through digital health technology.
Challenges: Create a health management solution that integrates Philips bluetooth devices while encouraging a positive lifestyle and behavioral changes.
Strategic Focus: App, Health/Fitness
Product Execution: White-label
FitStation
Igniting the power of community fitness.
Challenges: Keep gym members engaged and reduce the time spent on client management.
Strategic Focus: App, Health/Fitness
Product Execution: MVP


InvestorIM
A community trading platform for investors to get insights, powered by blockchain.
Challenges: Connect investors with each other, give users the ability to have private conversations about their investment strategies, create and aggregate of investor news and insights.
Strategic Focus: App, FinTech
Product Execution: MVP
Beachbody
A platform for a healthier life through fitness, nutrition, coaching and peer support.
Challenges: Update the current UX to give coaches a more compelling and engaging groups platform that gives them the ability to invite users and help drive user retention within their groups.
Strategic Focus: Web, Ecomm
H2 Wellness
Improving health one behavior at a time.
Challenges: Create a platform that is modularized, scalable, secure, connects behavioral science and individual data sets into a personalized health portal, and drives individuals to their goals while delivering on key business objectives.
Strategic Focus: Web & App
Product Focus: White-label
NDA Clients












Interested in working together?
Let's talk about how I can help solve your product's needs.