Hi, I'm Shelly.

I'm a Product Designer who is committed to creating positive impact though user-centered design.

More About Me


A SaaS technology for fleet management and next-generation data visualization.

Challenges: Increase productivity and driver safety while reducing costs and enhancing communication between fleet managers & drivers.

Strategic Focus: App, Automotive/Tech

Product Execution: MVP, SaaS

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A global online marketplace for customizable apparel.

Challenges: Retaining customers who purchase blank apparel thought jiffyshirts.com – a sister company, to also do their customizations.

Strategic Focus: Web, Ecomm

Product Execution: MVP


Empower kids to play while making healthy habits irresistible!

Challenges: Redesign dated website, rework the information architecture, integrate the ability to purchase products through the website, add customer reviews, give parents more education on products, and create a clean modern design that gives the products the spotlight.

Strategic Focus: Web, Ecomm

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Improving lives through digital health technology.

Challenges: Create a health management solution that integrates Philips bluetooth devices while encouraging a positive lifestyle and behavioral changes.

Strategic Focus: App, Health/Fitness

Product Execution: White-label

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Igniting the power of community fitness.

Challenges: Keep gym members engaged and reduce the time spent on client management.

Strategic Focus: App, Health/Fitness

Product Execution: MVP

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A community trading platform for investors to get insights, powered by blockchain.

Challenges: Connect investors with each other, give users the ability to have private conversations about their investment strategies, create and aggregate of investor news and insights.

Strategic Focus: App, FinTech

Product Execution: MVP


A platform for a healthier life through fitness, nutrition, coaching and peer support.

Challenges: Update the current UX to give coaches a more compelling and engaging groups platform that gives them the ability to invite users and help drive user retention within their groups.

Strategic Focus: Web, Ecomm

H2 Wellness

Improving health one behavior at a time.

Challenges: Create a platform that is modularized, scalable, secure, connects behavioral science and individual data sets into a personalized health portal, and drives individuals to their goals while delivering on key business objectives.

Strategic Focus: Web & App

Product Focus: White-label

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NDA Clients

Interested in working together?

Let's talk about how I can help solve your product's needs.

Shoot Me a Message