User Interface Designer

Shelly Rolandson

My design career started out solving spacial 3D problems for livable spaces. When the market crashed, so did the world of architecture. I decided to go back to school to find something a little more recession-proof. It eventually led me to user interface design where I was able to apply the problem solving, research and design system skills I learned in architecture to a new medium: user interfaces. My passion is for user-centered design, augmented reality, and products that improve peoples lives.

(ˈzɪpi ; zipˈē)
lively, fast, full of energy

(ˈzɛləs ; zelˈəs)
enthusiastic, having great excitement and interest

case studies


A SaaS technology for fleet management and next-generation data visualization.


Igniting the power of community fitness.


A community trading platform for investors to get insights, powered by blockchain.

Why Hire me?

10+ Years of Experience

I have a vast background in many areas of design, but I specialize in designing user interfaces. I have worked on many successful projects in areas from concept to dev handoff for clients ranging from start-up businesses to fortune 100 companies.

Flexible Timezone & Location

I’m not restricted by time zones or physical location. The project dictates where I need to be and with whom I need to collaborate. Essentially, I always go the extra mile.

Design Systems for Teams

Ever tried herding cats? That's what its like to work with multiple designers when no design system is in place. I utilize a collection of repeatable components to create design systems and symbol libraries that everyone on the team can use.

Reliable & Delivers Projects on Time

I have never missed a deadline and my work exceeds my clients expectations. Check out what they are saying below...

what they are saying...

“Shelly is the golden combination of incredible talent, boundless enthusiasm and a curiosity fueled collaborator!”

– Kimberly Jennings, H2 Wellness

“I directly managed Shelly for about 6 months at Beachbody and was extremely impressed with her design sensibilities. She has a great eye for spacing and proportions and was able to tackle a wide range of design challenges, from very utilitarian interfaces to more visual experiences. We brought Shelly on while we were establishing a company-wide design system, and she was instrumental in helping to create and manage that system in a way that was well-designed and scalable. Finally, Shelly’s experience in the health and fitness was clear. She has a good sense of user motivations and needs, and is also knowledgeable about the digital landscape in that space, so was able to hit the ground running when she came on board.​”

– Andrew Turrell, Senior Director of UX & Product Design at Beachbody

“Shelly created a user-friendly design for our social media application that significantly improved the user experience!”

– Matthias Zeitler, MarkTheGlobe

“Everything about our engagement from the start was great and exceeded our expectations.”

– Roger Williams, FitStation

“Her creativity goes beyond good design but also reaches into effective product strategies and solutions. Every client we’ve had, has been happy with the designs she created!”

– Jill DaSilva, Digital Karma


Interested in Working Together?

Please provide a brief description of your business and its design needs! I will get back to you within 1-2 business days.

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